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Archive for December, 2008

Looks do matter. Right?

We are big believers of latte art and the impact of a good looking drink. Take these two drinks below for example. One hot chocolate is made with latte art and is a beautiful looking drink. The other might be something that you can find in your own kitchen on any day of the week. Won’t you rather get something special when you go out for a drink?

Basic looking hot chocolate

Basic looking hot chocolate

 

A great looking hot chocolate with latte art

A great looking hot chocolate with latte art

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That was the question asked to me when having a coffee with a friend the other day. He asked me what I would rate the cafe we were sitting in, from 0 to 10. It got me thinking on how I usually look at a coffee shop and it might be interesting to post here.

  1. How do I feel about the location. Is it easy to find, does it look inviting and is it clean outside. Does the outside make it clear to me what kind of cafe it is?
  2. How do I feel when I walk through the door? Are the staff acknowledging me, is there a clear menu, what is the temperature like inside. Is it easy to understand where I should queue and what I ‘should’ be doing.
  3. How is the person at the till. Did he/she look at me? Was there anything special about the service so I didn’t get that supermarket feeling? Was the person upselling to me? How was the feeling at the till?
  4. Was the table cleared and clean? How about the floor around the table?
  5. Is there any music playing? Can I have a private conversation here without everybody hearing me? Is there anything to do when I am on my own, like a newspaper or a tv screen?
  6. How is the food and the coffee? This is a whole different thing, but basically it’s important to know whether I would come back again for the food/coffee. How about the price versus value?
  7. Do the staff say bye when I leave?

This is what is important to me and it might help you. I must say that the shop we visited was fantastic. We rated it very high except for a few small things.

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We really enjoy watching videos from people about coffee farms. It’s good to see where the coffee is coming from and how it grows and many people find this very interesting. We follow the blog of Sweetmarias which is a home coffee roastery in the USA. They make some good videos which you can find here.

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We would like to wish all our customers and visitors a wonderful Christmas!

Thank you for all the work that we have done together this year. It has been an absolutely fantastic year!

Merry Christmas from everybody at Absolute Coffee

Merry Christmas from everybody at Absolute Coffee

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So much coffee

Thought I would take a picture of some of the coffee sacks the other day when I was in the warehouse. It’s amazing to see how much is involved when you look at a cup of coffee. Many people just see a cup of coffee and don’t give it too much thought. But when you start thinking of the journey of those 50 coffee beans than it is really remarkable.

It usually takes around 50 coffee beans to make a cup of coffee. There are 2 beans in 1 cherry and specialty coffee is picked by hand. This means that 25 cherries have to be picked to make a single cup of coffee. A coffee tree grows 1 kg of coffee a year (if you are lucky). Looking at the coffee sacks in the warehouse, which are 60 kg sacks, it amazes me and makes me proud to be able to offer these coffees. So much work has gone into them, it’s just fantastic.

Maybe this is why we spent so much time on training our customers. It just hurts to see coffee going to waste by wrong barista techniques. It is really wonderful to see a barista ‘taking care of the coffee’, it must make the farmer proud.

Coffee sacks with green coffee (unroasted coffee). A genuine barrel of Jamaican Blue Mountain in the back.

Coffee sacks with green coffee (unroasted coffee). A genuine barrel of Jamaican Blue Mountain in the back.

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Support forum

We are now moderating a support forum for coffee business owners. Anybody who is running a coffee shop or is thinking of starting a coffee shop / coffee business can use this forum to ask questions.

People who work in the coffee industry will then provide free advice. Isn’t that great?

http://www.coffeeforums.co.uk/forumdisplay.php?f=17

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Meeting with Rancilio

We had another meeting today (read: drinking coffee) with Bill from Rancilio today. Always good to meet Bill as he is a professional and is really great to work with. This is a big thank you to Bill for driving all the way up to Manchester. We are very happy to distribute the Rancilio machines as they have proven to make some outstanding coffees.

Today was a demo for the Rancilio Classe 8 Tall version and we were very pleased with the look and operation.

Rancilio Classe 8 TALL

Rancilio Classe 8 TALL

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